Regardless of whether players choose to register on a NJ casino app or its desktop counterpart, they’ll be automatically enlisted in the operator’s rewards program.
That’s good news for players, as rewards schemes offer them the opportunity to earn kickbacks based on their play. These incentives almost universally come in the form of casino bonuses or straight cash, and are often coupled with other enticing perks.
In New Jersey, the core structure of operator rewards programs doesn’t vary too much from app to app. That being said, the amount of value they add certainly does.
In this brief overview, we take a look at the different types of rewards programs, and identify what distinguishes a stellar loyalty scheme from one that’s merely middle of the road.
Are the rewards programs the same across playing devices?
Before we begin, let’s get this out of the way: it doesn’t matter if players gamble on a site’s desktop client or mobile app — they will earn the same rewards at the same rates.
As an example, on Virgin Casino players will earn one V* Point for every $40 they wager on slots. If players wager $2,000 one day via the main site’s client, and another $2,000 the next from the Virgin Casino casino app, they’ll have accumulated a total of 100 V* Points ($4,000 in wagers divided by $40 per point).
In other words, a player’s reward point total is cumulative — there aren’t separate measuring sticks for mobile and desktop.
Identifying the types of NJ casino app rewards programs
Generally speaking, NJ casino app support one of two rewards programs. We’ve classified these as simple and tiered.
Under a simple rewards program, players earn rewards points for their play, the amount of which may vary by game type.
As mentioned, the Virgin Casino mobile app rewards 1 V* Point for every $40 wagered on slots. However, table game and video poker players will only generate 1 point per every $100 bet.
Once players hit a critical point threshold (20 V* Points on Virgin Casino) they can convert the points to either a casino bonus, which is subject to wagering requirements, or cashback, which isn’t. The conversion rate is typically $1 per 100 points exchanged.
Because there are no distinct rewards tiers associated with this type of program, players will never receive better loyalty point conversion rates. But that doesn’t necessarily mean that the site’s most loyal patrons won’t receive other perks.
For instance, players that grind out 3,000 Golden Points on the Golden Nugget casino app will be enrolled in the site’s VIP Rewards Club, where they’ll receive weekly cashback bonuses based on their net deposits, and quality for rooms, shows, and dining experiences at the land-based Golden Nugget in Atlantic City.
Golden Nugget Casino also offers an exclusive VIP Elite Club, which is by invitation only.
On a side, it is worth noting that Golden Nugget enables players to earn Golden Points via alternative means: namely through daily deposits and consistent play.
Put simply, tiered rewards programs allow higher volume players to earn better loyalty point conversion rates.
The Betfair casino app utilizes this type of scheme. As players put in volume, they accumulate both reward and tier points. The tier points are used to determine a player’s overall loyalty rank, as follows:
- VIP Iron: Everyone starts here
- VIP Bronze: 25,000 points
- VIP Silver: 200,000 points
- VIP Gold: 500,000 points
- VIP Platinum: 2,500,000 points
The counter resets monthly. However, on Betfair, players only have to generate half the number of points to maintain their current tier — which is a nice perk of the system.
At the VIP Iron level players can convert their points at a rate of $1 per 5,000 points earned. Make the climb to VIP Platinum, and convert points at a rate of $1 per 1,000.
From this simple comparison, it’s quite easy to see just how much more value high volume players garner from a tiered loyalty scheme.
Also, there are usually other perks associated with moving up the tiers, such as access to VIP bonuses and special events, expedited withdrawals, and free gifts. A tiered system clearly defines what loyalty rank players will have to achieve to unlock new perks.
The all important cashback rate
The biggest determining factor that differentiates a mediocre rewards program from a lucrative one is the cashback conversion rate. Generally speaking, figuring out this value is pretty simple.
Let’s look at a couple examples:
- A Golden Nugget mobile app player will earn 5 Golden Points per $100 wagered on slots, and 100 points can be converted to $1. Effectively each point is therefore worth $0.01, and players must wager $20 to earn that point, so the cashback rate is $0.01 / $20 = 0.05 percent.
- On Betfair Casino, a VIP Iron player will earn 5 Tier Points per $1 wagered on slots, and 5,000 points can be converted to $1. Each point is worth $0.0002, and players must wager $0.20 to earn that point, so the cashback rate is $0.0002 / $0.20 = 0.1 percent.
- Let’s say a Betfair mobile app player wagers enough to reach VIP Silver. Now that player will be able to convert just 3,000 points to $1. The cashback rate rises to $0.0033 / $0.20 = 0.1667 percent.
Clearly, Betfair mobile app players receive the better deal, as not only is the baseline conversion rate higher, but players can earn more attractive rates as they move up the ranks, up to 0.5 percent cashback on slots.
Comparing two rewards programs gets trickier when one is a simple program that offers a solid standard rate, and the other is a tiered system that starts players off at a very low rate, but offers very favorable rates at the highest tiers.
In this instance, it’s up to players to determine if they’re willing to commit enough volume to achieve the higher rate.
Other NJ casino app reward program incentives
Cashback conversion rates aren’t the say all end all in determining the overall value of a rewards program. Other factors include:
More and more, NJ casino app players are finding their way down to Atlantic City. For these players, the ability to earn land-based comps online is of the utmost importance.
A solid example of an operator that has embraced land-based integration is Caesars Casino, which has rolled out a rewards scheme that allows players to earn Total Rewards points for use either online or at any Caesars affiliated property.
Less measurable perks
NJ casino app players should always ask themselves the following when gauging the value of a rewards program:
- What other perks does the program offer, and how much play does it take to earn them?
- Does the NJ casino app regularly offer other bonuses, such as free play and spot bonuses?
- Will players still earn reward points while clearing a match bonus?
- Do loyalty points convert to cash, or casino bonuses? (Cash is better).
Other ways to earn
Finally, if a rewards program enables players to earn points by completing simple tasks, like making a deposit of $50 or placing one real-money wager, then that program is intrinsically more valuable than one that offers the same cashback conversion rates, but no additional ways to earn.
Viewing rewards program status from a NJ casino app
Just as players can view their current loyalty points and status (if applicable) from any desktop client, they can do the same from a NJ mobile casino.
Typically, this is as simple as logging in, navigating to the app’s main menu, selecting “Account” (or equivalent) and tapping the “Rewards” or “Loyalty details” submenu.
More often than not, players will even be permitted to convert their points directly from the mobile casino app.